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Our Portfolio


Investing in character commercial property in Auckland's city fringe since the 1940's, Samson is still run by our founding family.

Samson adheres to a philosophy of efficient, sustainable operational practices and we are a Net CarboN Zero certified landlord. More on sustainability.

We’re in the business of protecting the best of Auckland’s heritage buildings, while encouraging modern, sustainable and innovative architecture and interior design that will stand the test of time. We aim to create and care for buildings that enhance tenant wellbeing, as well as Auckland’s skyline, becoming and become landmarks within the city.

Long-term thinkers, our tenancies are partnerships we invest in, and we have long-standing client relationships with some of Auckland’s most iconic legacy businesses.

We have a reputation for market responsive rental rates and our buildings have been specifically upgraded with latest technology to ensure they are operating efficiently and safely.




World Architecture Festival
— Highly Commended, Office Category

MIPIM AR International Future Projects Awards
— Commendation, Mixed Use Category

NZIA-Resene Auckland Architecture Award
— Commercial
— Sustainable Design
— Urban Design
— Resene Colour Award

Metro Magazine
— Best New Commercial Building

Urbis Magazine, Best Of Design
— Best New Zealand Building




NZIA Award

— Local Award 

— National Award 


BOMA Award

BOMA Award of Excellence 



NZIA Award

 Enduring Architecture Award

Site 3


NZIA Awards

— Local Award

— National Award

— Heritage and Conservation Award

— Resene Colour Award


Property Council Award 

— Property Council Award for Commercial Property

— Property Council Supreme Award



NZIA Award

— Local Award 

— National Award 



NZIA Awards
— Resene Colour Award

— Commercial Architecture Award



NZIA Awards
— Local Award

— National Award

— Supreme Award

401-413 Richmond Road

NZIA Award
— Local Award

436–440 Richmond Road

NZIA Award
— New Zealand Heritage and Conservation

Samson Corporation

Business Award

2021 Westpac Auckland Business Awards

— Central Auckland Finalist in Strategy and Planning 

Our Team


Daniel Friedlander
CEO / Director
(09) 524 1352

Bronwyn Griffin
Executive Assistant & Leasing Admin 
(09) 524 1353


Shirley Lam
Finance and General Manager
(09) 524 1359

Tracey Ashby
Accounts Receivable
(09) 524 1171

Harry Singh
Accounts Payable
(09) 524 1172

Property Operations and Maintenance

Callum Scott
Property and Operations Manager
(09) 524 1358

Bluey Inia
Maintenance Coordinator
(09) 524 1350

Natasha Appleby
Facilities Manager
(09) 524 1351


Bridget Pyc
Property Sustainability Manager
(09) 524 1355

General Enquiries and New Tenants

Teighan Sinclair
Property Admin
(09) 522 2636


The Friedlander Foundation was established in the 1960s, with the aim to create equal opportunities and reduce inequality and discrimination within Aotearoa, New Zealand.

This family foundation spans the decades to work with charities, not for profit organisations and individuals within our initiatives across three main themes: The Arts, Youth Wellbeing and Medical Sustainability. Our entities have long term partnerships built upon mutual support and collaboration that honours humanist responses.

Our founder, Sir Michael Friedlander, KNZM was recognised for his philanthropic contribution to Aotearoa, New Zealand in 2016.

For information on the Friedlander Foundation, applications for consideration and enquiries please address to: Jillian Friedlander using the contact us page.

Let's Talk

Level 1, Suite 2
Geyser Building

102/100 Parnell Road
Parnell, Auckland 1052
New Zealand

P: (09) 522 2636
or (09) 522 0039